By David Heyman
Often times when making your own greeting cards by hand, you may come up with several designs that naturally work well together. While you can sell each card individually, an interesting marketing strategy is packaging them together for a card set.
Whether tied in by theme, color, style or subject, you need to have a unifying idea behind bundling the various cards together in the set. Greeting card sets can be as simple as a three card trio, up to a fifty card package aimed at collectors, art enthusiasts and for the holidays.
Selecting the designs for your set is only part of the process. Presentation is key to having a professional, and saleable, product. If you have a smaller set, try an oversized sleeve, sized slightly larger all around to accomodate the added depth of the extra cards and envelopes.
For larger sets, and to create maximum impact on retail store racks, choose a clear plastic box. There are different depths for all of the standard card sizes, 
depending upon how many cards and envelopes are in your set. With the included clear and gold seals, they look professional and also discourage customers from breaking the seal, and handling the cards. Finish off with an elastic stretch loop, and you have a product that is ready to market to retail stores, art fairs and over the Internet.
Diversify your card making talents and take your designs to the next level with sets. They will provide an array of options for your customers.