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It is always interesting to see how certain historical art movements come back into fashion decades or even centuries after they have reached their zenith. Take for example the style of Art Nouveau, meaning “new art”. This was the name given to an artistic movement in european art in the late nineteenth century. Much of its inspiration came from natural formations and asian art and design. Some of the most popular artists from this era include Toulouse-Lautrec, Aubrey Beardsley, and Alphonse Mucha. Recently, many of the stylistic trends originally set forth by these masters have been resurfacing in many of the current art movements. “Art Nouveau” has found a new home within the pop-surrealist community, particularly among the ladies. Some of these artists include Audrey Kawasaki, Stella Im Hultberg, and Sylvia Ji.
As an artist it is important for you to keep informed about what the market is up to and where you fit in. Develop a strategy that will allow you to keep abreast of current trends and events. Subscribe to magazines that appeal to you. Subscribe to online newsletters that let you know what is happening in your area. Get yourself on as many social networking sites as you can. Here is a partial list of sites and magazines to get you started:
If you are serious about being an artist and marketing your artwork, you want to be taken seriously by curators, collectors, and other artists. It is vitally important that you pay attention to what other artists, collectors, and curators are up to. Artists learn by looking; it is simply indispensable in the profession. However, you would be surprised just how many artists there are out there who skip the necessary steps to get their feet through the right doors.
by Nancy Haberman
It seems these days everywhere you look, people are talking about using the internet to earn money. Regardless of whether you’re an entrepreneur running an online store or an artist displaying your work online, your goal should be to drive qualified traffic to your website. A qualified visitor is someone who is genuinely interested in the products or services being promoted, and who is ready to take a specific action (called a conversion), such as making a purchase, filling out and sending in an online form, or calling to schedule an appointment.
Anyone can publish a website, but unless you have a plan of action and know what you want your site to achieve, it will be next to impossible to determine if you are successful. Don’t make the mistake of thinking that once a website is posted, your job is done. That’s like opening a store and forgetting to advertise that you are open. Once a website is online, your marketing has just begun.