Category Archives: Displaying your art

Spring Art Fairs

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by Nancy Haberman

It’s officially springtime, the start of a season of art fairs, craft shows and holiday boutiques…in other words, a prime time for artists to earn extra money selling matted prints, greeting cards, bookmarks and other printed products.

If you can reproduce your artwork, whether it’s photography, painting or another artistic medium, then you can create a marketable product at an affordable price.

Make an attractive presentation with a ready-to-frame, professionally cut, 4-ply acid-free, archival mat, back and bag combo. The mat protects the print from contact with the glass and serves to focus the viewer’s attention on the artwork, and away from the frame. The foam core backing is extremely lightweight, yet sturdy enough to provide protection for artwork. The crystal clear bag with peel ’n’ strip adhesive closure protects artwork from dust and fingerprints.

A big part of an art show is the experience of browsing through a variety of art from multiple artists. Artists have used everything from plate racks to orange crates to present their prints. To create a professional appearance and easy accessibility to your artwork, consider easy to transport canvas or acrylic print displays and greeting card spinners.

Papercut design leads to Louie Award winning cards

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by Nancy Haberman

My fascination with paper cutting and paper crafting began in the 70s at an exhibition of Jewish folkart at the Skirball Museum in Los Angeles. To be honest it probably began in kindergarten when I was given a pair of scissors and colored construction paper, but then that would be a different post.

I suppose an attraction to the graphic nature of paper cuts is not uncommon given that many religious and cultural traditions have used paper cutting in their folk art and marriage documents for centuries. I saw a lot of this kind of art on the walls of friends and family – they are part of my earliest memories.

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How do I measure my artwork for matting?

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By David Heyman

A mat makes any image look more professional. Even without a frame, simply matting your photographs or artwork will do wonders for the presentation, and sales potential, of the work.

Although mats come in many standard sizes, if you are working with custom size images, or anything that is done on a paper that is a creative size, your mat will need to be custom cut. Oak Creek Printworks offers custom cut mats, at a cost relative to a standard size mat, with no extra charges.

How to give the correct measurements for a custom mat is one thing that many artists find confusing. Since custom cut mats are cut to order, it is important to have your borders and window measurements accurate. While you can always call David, our custom picture framer, at (805) 390-4955, with any questions on sizing of borders and windows, the following is a guide that will give you reliable results:

  • Measure the outside edges of your image. Do not assume your image is a certain size. You may have ordered an 8″ x 10″ photograph, but the image actually measures 7-7/8″ x 9-7/8″. If you are matting artwork on paper with an uneven edge, such as a deckle edge, measure the narrowest part of the horizontal and vertical sides, as shown in this photo.

* Add photo of deckle edge watercolor paper, showing w/ ruler how to measure*

  • Decide if you want even borders for your mat, or a weighted edge. Some people feel that having the bottom border of the mat slightly wider makes the image seem more centered when viewed from a distance. This is called an “optically centered” window.

CenOPCenMats2

  • How wide do you want your mat? A narrow mat allows the image to stand out more and can fit a tight frame. A wide border gives the work dramatic presence and can transform a small image into a large piece. Whichever you decide is up to you, it is just a matter of personal taste. Here are examples of both styles:

NarrowWideMats

  • When you have this information, perform these two simple calculations, and you are ready to go: To get the outside dimension of the mat, add the horizontal dimension, the width of the mat and the width of the mat again. For example, if your image is 8″ x 10″, and you want a 4″ wide border, add 8 + 4 + 4 = 16″. Do the same with your vertical dimension, in this example – 10″ + 4 + 4 = 18″. So your outer mat dimension is 16″ x 18″.

OuterMat

  • The second calculation is your window size. That is simply your image size, minus a slight amount for overlap. Since the window will cover the edges of the image, it needs to be slightly smaller than the artwork. We recommend a 1/4″ overlap, which will allow enough room for overlap and attachment to the back of the mat. In our example, with an 8″ x 10″ image, your window size would then be 7-3/4″ x 9-3/4″.

Print

With practice, this process becomes second nature, and can be quickly transformed into a host of eye-catching sizes for all of your pieces. Taking a little time to measure your own custom mats can save you much time when preparing your shows and matted prints. Which will then give you more time to do what you do best – creating!

Artist Trading Cards

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Artist Trading Cards
Art Card Editions (ACEO)

Give an Art Card, Edition or Original, as a Stocking Stuffer
By Trevor Mauk

Countless artists today are trying to find new ways to have others experience their art. Many of them have turned to the Internet, and have had great success.  But a new, easy way to have your art in the hands of others is becoming more and more popular. Artist Trading cards, or ATCs, are opening a new world of artistic experience to both experienced and amateur artists across the world.

ATC-studio watercolor-setup

Artist trading cards were created in 1997 in Switzerland by Michael Leavitt, who was inspired by the idea of baseball trading cards. They are approximately 2.5 by 3.5 inch cards with an original piece of art that is created directly on the front, and with information about the artist who created it on the back. The individual cards are typically originals or part of an edition. The medium that the art is created on is limitless. Drawing, painting, photography, and three-dimensional objects can also be used on the cards. The only limitations for creating an ATC is that the card must be 2.5″ by 3.5″, and flat enough to be put into an envelope. Past these rules, the potential is endless, opening a wide range of possibilities for artists creating them. The small size has also pushed artists to create something very different than anything they have made before on their typically large canvasses.

Artist trading cards were not created with the intention of making money, but rather purely to experience art from others and to be able to share your own art as well. Therefore, they were intended to be traded and not sold. There are websites dedicated to arranging ATC trades, such as www.atcsforall.com, to make it very easy to start trading and to become part of the ATC community. The idea of physically trading these original pieces of art either through person or the mail has made this experience so much more genuine than experiencing art on the Internet. Having an original piece of art at your fingertips is oftentimes much better than viewing it on your computer screen.

Many artists who create ATCs also create their own envelopes that compliment their piece. It is also a good idea to put them in clear plastic pockets for storage and shipping to keep them protected. There are also specially sized boxes made for storing ATCs safely. A photo-album is a good way to keep ATCs protected and to look at them easily too. Some artists have been very creative with how they show and store their cards, whether it be sewing a plastic window on their handbag to display them, or framing them to show in their home.

In a world where so many artists are trying to find a way to have their art viewed by others, artist trading cards have opened up a new way to share original pieces in an easy, genuine way. With the artist trading card community growing, it is sure to open up a new artistic experience for artists of all types across the world.

THE ETIQUETTE OF LETTER WRITING

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by Georgia Lange

etiquette of letter writing

Original artwork and design by Wendy Patterson of Cafe Baudelaire

etiquette |etikit; -ket| – noun
the customary code of polite behavior in society or among members of a particular profession or group

 

Several months ago, I was listening to NPR and tuned into a discussion about handwriting. It was under debate whether handwriting is a dying practice in the digital age of communication. People rarely write hand-written letters anymore; the vast majority simply send an email or a digital greeting card. As I listened to the discussion, my inner fine artist started to cringe; I remember hearing similar discussions at the School of the Art Institute of Chicago (SAIC) over the future of painting, museums, hand-drawn animation and so forth. Traditions live on because we as a society choose to honor them by continuing their practice. There is something special about the tradition of creating things with our hands, and it is important not to lose the little things (such as handwriting or hand-written letters) just because modern technology makes it so much easier for us. Whatever your craft, your hands are as unique as your fingerprints. What you create using them is just as unique as you are, and just as precious.

Sending a hand-written letter has a much more personal and classy touch than an email. There are many ways to turn your hand-written letters into something extra special. Try writing with a quill pen or sealing your letters with a wax seal. This adds an artistic element to your letters giving them a more vintage and romantic quality. Check out nostalgicimpressions.com for an excellent selection of sealing wax, seals, and quilled pens. If this kind of etiquette appeals to you, than you are truly an artist at heart. Creating your own greeting cards with your art on them is the best way to turn your letters into gifts.

Giving someone a piece of your artwork, be it a print or an original, is a truly special kind of gift because it comes directly from you, and it makes the recipient feel just that much more special. The same principle also applies to greeting and gift cards. Maybe there are people in your life that you feel you do not have a close enough relationship with to warrant giving them a gift, but you still feel the need to let them know you are thinking of them. You may also have friends who are spread out across the country to whom you cannot afford to ship presents, but you still want to wish them a happy holiday season. Sending a greeting card with your original artwork printed on it is similar to sending a fine art print on a smaller scale. If you have your greeting cards printed in a 4 x 6 or 5 x 7 inch size, the recipients can easily place it in a frame turning a simple card into a work of art that can hang on their walls. It is also cost effective and allows you as an artist to market your work and your talent. Save that box of holiday greeting cards that you bought on post-holiday sale at Barnes and Noble or Borders last year and make your greeting cards more intimate and personal with a touch of the artistic and a touch of you.

The Benefits of Archival Mats

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by David Heyman

The function of a mat is to give breathing space around your artwork or photograph, letting the eye have a place to “rest” while taking in the image. A blank, neutral mat border surrounding the work adds class and transforms what could be a snapshot into a real work of art. Notice the transformation of this image from a plain poster frame, into a professional, gallery quality display, just by the addition of a mat.

The image on the left looks like a decorative poster, while a mat instantly transforms it into a work of art.

The image on the left looks like a decorative poster, while a mat instantly transforms it into a work of art.

Mats come in many shapes, sizes, colors and textures. However, one crucial element  is often overlooked when selecting a mat: whether or not it is archival in quality.

The majority of mats on the market today are made from wood pulp, the same substance used to make mass-produced paper. While paper products made from wood pulp are inexpensive and abundant, their use in displaying and protecting artwork is limited, due to their rapid decay and discoloration.

Wood fiber contains lignin, an acidic substance that is a cellular component of trees. When that fiber is made into paper, including mats, the lignin remains in the finished product, making it a ticking time bomb for eventual disintergration.

Acid causes mats to yellow, staining your artwork in the process. Gone unchecked, a paper mat will eventually turn brown and become brittle, spreading acid burn on to your work. While substances can be added to the paper fibers to slow down the deterioration, they are temporary, and no mat made with wood pulp is suitable for archival use.  Look at the effects of a wood pulp mat on this photograph:

Notice the yellowing and discoloration on the image matted with an acidic wood pulp mat.

Notice the yellowing and discoloration on the image matted with an acidic wood pulp mat.

The finest mats are made with cotton, a fiber that is naturally free from lignin. 100% cotton mats will never yellow, turn brittle or damage your valuable work. Although initially more expensive than the imported mats made with wood pulp, Oak Creek Printworks Bainbridge Alphamats are a good investment, ensuring that your art is protected and will never be ruined by the careless addition of an acidic mat.

When choosing a mat for your work, never settle for “acid-free”. This is a term thrown about so often it has become almost meaningless. Anything can be labeled acid-free, but that doesn’t mean it will last. An acidic wood pulp mat that is sprayed with an akaline coating is called “acid-free”. Yet the acid in the mat will quickly overcome the coating, and it will have worn off even before the mat is used for diplay.

Here are some criteria to use when selecting a fine quality archival mat:

  • Is it made from wood pulp, “high alpha cellulose”, or 100% cotton?      Nothing is as stable and naturally archival as cotton.
  • Is the mat just “acid-free” or is it truly archival?    An archival mat never needs to be processed or coated to have acid removed, as there is no acid to begin with.
  • Are your mats imported from China, or made in the USA?   Don’t be fooled by offers of “acid-free” imported mats that are too good to be true. Our archival mats, in a bright white, cream, black and gray, are made in the US, and cut right here at our studio.

One quick way to check if the mats you have are truly archival  –  look at the bevel (the slanted cut right next to the window of the mat). Wood pulp mats start out with a yellowish core, which quickly turns brown, as shown in these photos. A cotton mat starts out with a bright white core.

On a wood pulp mat, the bevels start out yellow, then quickly turn brown.

On a wood pulp mat, the bevels start out yellow, then quickly turn brown.

Your artwork is your passion. Never compromise or hurt your images with an acidic mat.

Painting and Photography

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by guest blogger Jennifer Simpson

www.JenniferSimpsonArt.com

Jennifer-Simpson

My name is Jennifer Simpson and I’m the artist behind Jennifer Simpson Art Photography. I have painted with oils for most of my life and dabbled in acrylics and watercolor. I became serious about photography about 3 years ago with the purchase of a Nikon D-80 which I still use. My current work involves combining my first love – painting – with photography.    I came across the process I currently use rather by accident. I was getting some artwork ready for an exhibit and decided I would print my photographs onto canvas rather than my usual framing,  I never liked framing anyway, it’s a tedious process for me. Once I stretched my photographs onto a wooden frame, I realized that painting the photograph would be a unique, challenging, and meaningful way to present my artwork and express myself.

To explain my process in detail would be nearly impossible as each piece I do calls for a different technique to get across what I’m trying to say. I believe what they all have in common is a certain dreamy, vintage quality though – that and the fact that I only do them in a square format. Each photograph I do is first printed onto canvas, sometimes in color and sometimes in black and white. I then create what is basically a shallow wooden box to mount the canvas on. I line the canvas up onto the wood and gallery wrap it, using a staple gun to attach the canvas to the back edges of the ‘box’. I then flip the canvas over, put it on my easel and start painting. Sometimes I begin with an opaque wash of thinned out yellow paint over the entire photograph to give it a yellowed, vintage appearance. Then I paint the edges with black or brown paint bringing the color down onto the photograph, adding layers and wiping them off until the right amount of color vs. opacity is achieved.

There’s really no specific science to this,  I just kind of go by look and feel. Depending on the photograph I will sometimes create an entirely new background for the subject, painting a sky with clouds behind it or perhaps an ocean view or just completely changing the color, giving it a solid orange background where there once was forest or a wash of subtle blues and greens where there once was a building. At this point, I usually take sandpaper and start taking off the color in places, deconstructing the artwork so to speak.  It is this distressing that gives it texture and further interest. I take off the paint in some places, I even remove bits and pieces of the photograph itself from the canvas.

Dreams-Before-WakingThat-Seventies-SummerLanding

I create my canvases in all different sizes ranging from 10”x10” to 40”x40”. I photograph my painted canvases and make prints from them as well. I recently ventured into doing note cards after it was requested by several of my customers.   To see more examples of my work, you can visit my website at www.JenniferSimpsonArt.com.

Art Fair Necessities: Learn from the Pros

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by Georgia Lange

Last month I paid homage to the prestigious Beverly Hills art show known as the “Affaire in the Gardens”. This art show features over 200 nationwide artists and attracts up to 40,000 spectators every fall and spring since 1973. If you are a fan of outdoor group art shows and fairs, Affaire in the Gardens is top of the line. Even the Andy Gumps are swank at this renowned event.

The Affaire in the Gardens art show is almost too prestigious to be labeled an “art fair”; these individuals are not selling candles and clothing. In researching the exhibition guidelines, I learned that all wearable art and accessories (with the exception of jewelry) is strictly prohibited. Although this particular art show may be out of the traditional art fair league, no one can say that its magnificent display methods cannot be used as a model to other artists for other art shows.

How do these artists prepare for a show such as the Affaire in the Gardens art show; how were the booths set up? How was the necessary equipment acquired? What did each artist offer to promote his or her work? This article is specifically geared towards artists who may want to participate in the Affaire in the Gardens art shows in the future, and how one can prepare for application and participation. However, many of the principles discussed here could be applied to outdoor art shows other than the Beverly Hills art show. It is important to remember that every art show has different guidelines, and it is vital to do the research and examine the requirements before beginning the preparation process. Pay strict attention to deadlines and be at least partially prepared before applying, and remember that what applies to one show may not apply to another.

Click here to see full pdf article

Bookmarks Can Be Inexpensive, Personal Gift

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Turn your artwork into custom-made gifts that fit your budget

by Stephanie Ferguson

In these tough economic times holiday giving can be a challenge. Many people are turning to homemade gifts, and in my opinion a homemade gift is the best kind. Looking for a great, personalized gift that says “I made this just for you”? Looking for something your children can give? Look no further.

bookmarks1 bookmark fan2

In addition to being something everyone needs and uses, bookmarks can be a great way to show off artwork. Besides having your artwork printed, you can use your children’s original art, or they can prepare art on the computer. Another idea is putting together a collage using mixed media. And you can personalize the gift for someone special. Only your creativity limits the final product. Slip the art into a vinyl bookmark sleeve, add a tassel and your task is complete. If you want to protect the bookmark and dress it up as well, save money by purchasing the bookmark sleeve and tassel together as a “bundle.” The more sleeve and tassel bundles you buy, the more you save.

Gift ideas include:

• Stocking Stuffers
• Enclose with gift books
• Children’s gifts to grandparents
• Child’s gift to teacher. Decorate the front and write a poem or message on the back.
• Showcase your own artwork on the front and put your contact information on the back so the bookmark can do double duty as a business card.

When it comes to tassels, Oak Creek Printworks carries more colors than anyone.  Holiday favorites include Tinsel Twist (red and green with gold tinsel), Christmas (combination red and green), Candy Cane (combination red and white), Royal Blue, Red, Green, The Precious Metals set includes Antique Gold, Silver, and Copper.

Our bookmark sets include the plastic sleeve, and a tassel. You can buy the card blanks separately. If you are interested in custom printed bookmarks, we can do that for you too!

We’d love to hear from you. Please leave a comment on this article by clicking on “Add Comment” below, or send us photos of your creations (jpeg format, 72 dpi). Perhaps your work will be posted on our blog!

10 Easy tips on displaying your greeting cards

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OK, you’ve decided that one way to sell your artwork is on greeting cards. You’ve found some places to sell them – craft fairs, farmer’s markets, local merchants. However, displaying them in booths or on the countertop is different than displaying larger artwork. The most common ways to display cards are in spinner racks, on slat walls, on acrylic shelves, and in free-standing displays. Any display that shows the full faces of cards is ideal. Beyond that, greeting cards aren’t exactly a three-dimensional product, sometimes making them difficult to display creatively.

Here are some easy tips on how to display your cards for sale.

1. No room for a table top display at your farmer’s market booth? Show them off on string or colorful ribbon strung between the posts of your booth or hanging vertically. You can even find mini-clothespins at a craft store to attach them. Keep cards for purchase stored in a box under the table.

2. Make shoe boxes (perhaps wrapped in wrapping paper) with dividers for clients to sort through. Just Something I Made is a wonderful blog on how to build a tiered box system for displaying your cards.

JustSomething

3. Sell sets in clear boxes. Prepare a sheet for the bottom of the box that shows all the card designs included in the box, as shown below:

ClearBox ClearBoxInsert

4. Buy acrylic cardholders for counter-top display. These can be very inexpensive, and are perfect for displaying just one or two card styles on a countertop. Oak Creek Printworks carries small and large stands.

AcrylicEaselSm BackEasel BCEasel

5. Use office divider racks to display your cards. Some office supply stores have what they call “junior” racks, which are smaller than the 8.5 x 11 file size racks (too big for greeting cards).
WireRack

6. Laminate your cards together on a large sheet of paper. If the cards are blank inside you can just show the fronts. If there are verses inside you will want to show both the front of the card and the inside.  These laminated “posters” can be displayed on a table or by hanging on a wall.  Depending on the size, they can also be displayed in an album or flip chart. The art always stays clean, and you can even use dry-erase markers to write on the poster, and wipe it off later. Perfect for listing prices or emphasizing sale items. The actual cards for purchase can be stored in a box or file under the table.

7. Display your art online using a website or a blog, such as Facebook or WordPress.

Facebook – Display your designs and cards on your own facebook page. Link to your blog on WordPress. Join groups of artists who will link to your page and blog, like the Graphic Artists page.

WordPress provides public domain blogging software, which means it is FREE! It is easy to set up an account. Here are some examples of sites that are selling cards with WordPress sites:

Rikki O’Neil and Friendship cards

8. Use a scrapbook or portfolio book to display the cards on a counter top, and store actual cards for purchase in a box or file underneath the counter. The scrapbook can be purchased or even homemade.
scrapbook
9. Arrange a 3-D display on heavy posterboard using the adhesive 3-D dots that scrapbookers use for their album pages. The downside to this method is that if the display board or cards get dirty or dogeared they can be hard to clean.

PopPoster-Cards dotPoster

10. Acrylic Spinners – a perfect countertop or floor display.

Blog-spinners

Don’t forget, when displaying your cards, the best way to protect the artwork as potential customers handle them is to use some type of protective sleeve. Check out our card jackets, no-flap bags, and protective closure bags.

We hope that this information has helped you, and would love to hear how you display your products. Leave a comment, or send us an email at info@oakcreekprintworks.com. Include a photo and we will try to post it here on the blog.