The Internet is a level playing field
Whether your company is big or small you have equal opportunity on the Internet.
Internet is not cumbersome or bureaucratic
Small businesses without many layers of management actually have an advantage over larger competition by nimbly reacting to changing market conditions via the Internet.
Internet is not expensive
Unlike traditional advertising that can require tens of thousands of dollars to make an impact, you merely invest in good website development and keep it current to make an impact on the Internet.
Prominence on the Internet is based on trust
How your website competes on the Internet (its page rank) is based on history (length of time on the WWW), how many visitors are attracted to your content and how many other “trusted or popular” sites yours is linked with.
The Internet is a democracy.
Visitors vote by clicking on your site. Other sites vote for you by
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Jeanne M. Brown is a writer, publicist, marketing professional, fundraiser and blogger. She develops programs that boost sales and increase product awareness. Visit her at http://www.jeannembrown.blogspot.com/.