By David Heyman

Business cards are such a common marketing tool that many times they lose impact, are easily lost or put in a drawer and the design of many of them is quite forgettable.

Take this under-utilized advertisement of your business to the next level with some simple tips to make sure that no one ever tosses away your business card again:

• Put your cards into a clear business card sleeve. When sealed, this will protect your card from dirt and fingerprints, and ensure that your smooth, plastic coated card stands out in a pile of business cards.

Unsealed and sealed bags with business card

• To make an even bigger impact, use a piece of foam core to back your business card inside a sleeve. This adds depth, and such an inherent value to your card, that no one will think of throwing it away! Continue reading →