by Nancy Haberman
It seems these days everywhere you look, people are talking about using the internet to earn money. Regardless of whether you’re an entrepreneur running an online store or an artist displaying your work online, your goal should be to drive qualified traffic to your website. A qualified visitor is someone who is genuinely interested in the products or services being promoted, and who is ready to take a specific action (called a conversion), such as making a purchase, filling out and sending in an online form, or calling to schedule an appointment.
Anyone can publish a website, but unless you have a plan of action and know what you want your site to achieve, it will be next to impossible to determine if you are successful. Don’t make the mistake of thinking that once a website is posted, your job is done. That’s like opening a store and forgetting to advertise that you are open. Once a website is online, your marketing has just begun.