Tag Archives: Marketing

Spend your time creating—we’ll do the print work

greeting card assortment

Let us print your art on greeting cards of any size. All our prices include scoring, folding and envelopes. Colors are water-, scratch- and fade-resistent, unlike non-archival inkjet prints.

We also print bookmarks and print reproductions to 12 inches x 18 inches. Our high quality, low cost laser prints make a stunning presentation when matted and packaged as a print combo.

Westlake Village Art Guild  newsletters

We’ve been printing the Westlake Village Art Guild newsletter since 2005.

Does your art club print a newsletter? We can help. We specialize in printing everything for artists and crafters from newsletters and booklets to business cards, postcards and product tags.

Don’t see the print product you’re looking for on our website? Give us a call at 805-522-5475. We quote custom orders.

Pantone Guide to Communicating with Color

Three spreads from Communicating with ColorJust a few years ago, Leatrice Eiseman’s classic Pantone Guide to Communicating with Color, published in 2000, was out of print. In 2006 Eiseman came out with a second book continuing her color explorations, Color: Messages and Meanings. By that time, used copies of the first color book were going for nearly $200, way too steep for all but the collector.

I recently saw Eiseman’s 2000 book pop up again on Print and How magazines’ mydesignshop.com website in their “Deal of the Century” category. While it’s a bit too soon to make a hundred-year claim, I have to admit, Print and How magazines are offering those interested in the study of color a truly smoking deal.

Treat yourself and your designer buddies to a priceless holiday gift that you can be sure will be a handy resource for years to come. I’m delighted that I’m able to replace my tattered copy held together by rubber bands with a brand spanking new book for just $4.99. That’s really has got to be the “deal of the century!”

Young Wellesley entrepreneurs to sell greeting cards

While some store fronts stand empty in town center, a new cottage industry has sprung up in Wellesley this fall, and it’s run by sixth-grade social entrepreneurs.   Their product is recyclable greeting cards, and their manufacturing center is a couple of classrooms in Wellesley Middle School that constitute “House R.” Read more:

 

Order Number 10,000 – Compliments of the House

up to $100 FreeAs we at Oak Creek Printworks celebrate our eighth year in business, we are quickly approaching order number 10,000!† It’s truly an exciting milestone for us, and we want to thank each and every one of our customers for your support in our efforts to supply printing, packaging, presentation and display products for artists selling prints and greeting cards.

*Because we want to include our customers in our celebration of this achievement, we’re awarding the lucky customer who “scores” sales order #10,000 with a refund of $100 on orders over $100. If sales order #10,000 is under $100, it will be refunded in full. We’re not too fond of rules, so we only have this one: orders placed by the same customer within 48 hrs. of another order are ineligible for this offer, and the next eligible order will qualify for the award. Customer’s name, image and website link will be published in our blog only if requested.

As our gift to the recipient of order number 10,000, we can hardly wait to give $100 back to you!

†NOTE: Order #10,000 was placed on July 4th and Oak Creek Printworks awarded the customer a total of $67.43, officially ending the promotion.

Featured Artist Pays for Mission Trip by Making and Selling Greeting Cards

Graydon McKoy holds "t-rex"Graydon McKoy is a nine-year-old boy finishing third grade, and is in his first year of home schooling. He lives with his parents on Wadmalaw Island in South Carolina, a very rural ­island with a farm rich history located in ­Charleston County. Graydon’s father, one of the few farmers left on the island, grew up ­farming with his father. Graydon’s mother has an advanced degree in biology but is now using her knowledge to home school the ­budding artist. With the background both of his parents have to offer, it is no surprise that Graydon loves the outdoors and every creature that inhabits it.

Since he was very little Graydon has loved books about nature and enjoyed taking walks to observe God’s creatures, no matter where, or how slimy they were.

In addition to searching for wildlife, ­Graydon cares for three horses, one German ­Shepherd and a cat, but what he really wants is a snake. His mother has not yet consented to that request, but they have spent the last three summers documenting the snakes they find on their farm. To date they have spotted over 13 species of snakes and look forward to ­participating in the annual springtime snake round-up that the local serpentarium conducts.

seahorse

Graydon’s art began at the young age of four, and highlighted the favorites of all little boys: sharks, alligators, dinosaurs and snakes. Thanks to a great art teacher from first grade, his talent was cultivated and his horizons expanded with the love for animals remaining as the main theme in all of his work.

In a span of just three years, ­Graydon has developed quite a portfolio, which his mother has saved, and scanned onto computer discs. His talent was put to use this year when Graydon’s family decided to go on a mission trip with their church to Costa Rica. They did not have all of the ­funding needed to pay their way, so his mother had an idea to use Graydon’s art work as a fund raiser.

She took some of his pieces that had been scanned and then put them on her computer and converted them into note cards. The cards sold really well, and not only raised enough money to pay for all of them to go to Costa Rica, but, also raised enough to pay for a home school trip afterwards.

As a result of this success, ­Graydon now has his very own business and calls it “Graydon’s Critters”. He is working on two new series; one focusing on Charleston and one highlighting the fish served at a local seafood restaurant. He ­continues to practice with mediums such as chalk, watercolors and oil pastels, but is expanding to acrylics and looks forward to learning how to mat his own work.

To see Graydon’s portfolio, visit his website – www.graydonscritters.com. You’ll also find Graydon’s Critters on Facebook.

marsh flounder

Could you be the next Featured Artist?

As we are about to transition to our next Featured Artist, we want to let you know that…Oak Creek Printworks is always searching for future Featured Artists!

At Oak Creek Printworks we assist artists in promoting and marketing themselves by providing packaging and displays for greeting cards, as well as presentation products for a range of artistic formats.

Featured Artists are chosen quarterly, and their work is presented on the cover and in the center spread of our catalog. The Featured Artist’s work is also displayed in our website banner, and in a blog article, where they have the opportunity to talk about their featured artwork. We link to the artist’s website to drive traffic there, and award each Featured Artist a $100 credit in products and services (including printing services).

In choosing each Featured Artist, we look for an artist whose images are strong enough to stand alone, while also working in sets, demonstrating their ability to focus on a theme that can then translate to a set of greeting cards. We review digital portfolios on an ongoing basis. There is no application to complete—just put “Featured Artist” in the subject line of an email, and let us know that you would like to be considered. Include all of your contact information, as well as your artist biography and any articles and images you’d like to see published in our catalog. If you have a website, we can review your work online, otherwise you can send us jpegs or pdf files to review. We do not return any material we receive by mail.

If you are chosen, you will be asked to sign a digital release allowing us to reproduce your images and written statements in digital and print format. We will also ask you for your artist’s statement, a biography, one or two photos of yourself, and at least 12 images of your work (ideally in 3 sets of 4). All images should be in jpeg format, 300 dpi (at least 10 megabytes each).

Check out our previous featured artists:

Niamh Slack
Elizabeth Vanduine
David Southern
Klaus Lange
Angela Sharkey
Georgia Lange

Clear bags protect greeting cards and more

clear bags for mailingClear bags aren’t just for greeting cards and note cards. These crystal clear sleeves have all the benefits of double-sided full color envelopes at a fraction of the cost. Clear bags are suitable to send through the U.S. postal service,  provided you follow a few simple rules.

A clean, white label area on the inside or outside of the package, preferably, but not necessarily, with a bar code. Bulk postage, bar code and address information can be printed directly on the the mailer, while postage stamps must be canceled; therefore they must be affixed to the outside of the sleeve in the proper position. It’s always best to check your design, printing and mailing plans with your local post office to confirm current postal regulations.

Benefits of clear mailers are huge. There’s no question that we’re hooked and will open “The Printer’s Glove of Choice!”. There’s some depth to the package, so surely there are samples inside, and the Golden Arches help seal the deal. The Aflac mailer, like all of Kaplan Thaler’s (Aflac’s ad agency), advertising, is enticing and clever. Because the envelope is see-through, the duck’s layered feathers reveal a unique die cut brochure, different enough to catch anyone’s eye and encourage them to open the envelope.  Aflac’s mailer does not disappoint, unless, of course, you were expecting sound effects.

You can find clear mailing envelopes in a variety of size and seal styles by clicking on this link on the clear bags page.

Aflac ad opened

 

Pantone’s spring fashion colors fill out new tassel set

pms spring 2011 fashion color tasselsBookmark enthusiasts will find 10 each of 10 new spring fashion colors in this brand new tassel set. Save 20% by buying tassels in sets and be prepared to display your artwork or photos on bookmarks complemented by trendy colors.

In addition to artists, photographers and printers, bookmarks are an inexpensive and useful marketing tool for all sorts of businesses.

The designer has complete control over what’s printed or crafted on the fronts and back of the bookmarks. Customize or decorate the bookmark to make a great gift, a gift adornment, or a stocking stuffer.

Both the small and large vinyl bookmark sleeves are sold in the Oak Creek Printworks store, and have a hole punched at the end to string an adornment of beads, charms, or, to keep the price down, a 4-in chainette bookmark tassel.

Must-have business card sleeves for smart networkers

clear vinyl business card holderI’d been looking for an inexpensive giveaway to market my business at chamber and networking events, so when I ran across these clear vinyl business cards sleeves I realized that they are a ready-made promotional item for anyone who carries or collects business cards.

Not only will the holders help me promote my business, but they really are useful for the recipient, as well. I appreciate the fact that the card cases are inexpensive, and the more you buy, the less they cost. Because the vinyl is crystal clear, you can see easily see the card through the plastic so four faces are visible. The carrying case is sturdy, yet flexible enough to pack up to a couple of dozen cards, and folds to easily carry in a wallet, purse or pocket.

As it turned out, I wasn’t the only person who thought this was the best marketing tool for networking to come along since the calendar pen (I’ll save that one for another post). Now my fellow networkers are ordering these business card cases by the hundreds, so they can fill them with their cards to pass out to people they meet that might require their products or services. And, they especially love the fact that they can fill the case with any cards or message since no imprinting is required, making them extremely versatile when it comes to personalization. This card case is an inexpensive business marketing tool.

 

Marketing your art with your business card

One of the most important items for all artists to have is a business card. It is the best way to market yourself to clients, friends, and new acquaintances. Another crucial item for the working artist is the hard-copy portfolio or “look-book”.  Wouldn’t it be nice to include your business card in your look-book in an elegant and professional way without the concern of having it fall out and get lost or damaged? This is why we are now offering a clear plastic protective sleeve designed especially for the business card! It has a double adhesive the back making it easy to attach to any surface and a single opening allowing the option to remove the business card while keeping the sleeve perfectly in place. This little sleeve is a must-have for any professional artist!